Digital-Photo Era Changes Industry
Yahoo! News – Digital-Photo Era Changes Industry:
“Digital cameras are now in about 43 million homes in America, and that 40 percent penetration could reach 70 percent by 2007. The more mainstream they become, some analysts argue, the more likely that old printing habits will re-establish themselves. “
Manufacturers like Eastman Kodak Co., however, think the meteoric rise of camera phones could turn the lucrative print business into a growth market again, possibly within two years.
Aside from rushing higher-resolution cameras, speedier printers, fancier software and all-purpose kiosks into the marketplace, they’re employing all their marketing tricks to mold consumer habits and transform electronically stored images into prints of all varieties.
Their campaigns run from scaremongering about the perils of letting pictures languish on computers that might crash to behavior-reinforcing TV ads by Rochester-based Kodak in which new digital patrons shout out “Where are my pictures?”
And while an estimated 100 billion images are snapped in America each year — of which about a quarter are turned into prints — that could skyrocket above 1 trillion as camera phones not only proliferate but rapidly improve in quality.
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By samantha, October 13, 2005 @ 6:28 pm
Interesting.. Thats true.. Digital photos, prints and all digital printing ideas are changing , so one has to keep up with the latest printing trends in digital printing.